In conjunction with National Day, this campaign celebrates the nostalgia of Singapore’s good old days as a tribute to local culture. Inspired by familiar icons such as the public phone, chapteh, and the Good Morning towel, the campaign brings a sense of familiarity and warmth while commemorating Singapore’s birthday.

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To bring this concept to life, limited edition enamel pins were created for customers to collect, alongside specially designed T-shirt uniforms for staff. These elements work together to create a cohesive and meaningful campaign that connects emotionally with the audience while celebrating shared memories.