RENDANG
2024 RAYA LIMITED TIME OFFER
MAIN KV
CONCEPT
This campaign introduces our Rendang for the 2024 Raya festive season, created to celebrate the richness of traditional flavours during this meaningful period.
Centred around warmth, familiarity, and indulgence, the campaign brings focus to the essence of rendang as a festive staple, supported by a cohesive visual direction and seasonal extensions.
The key visual focuses on a bold, ingredient-led composition, showcasing the abundance of spices and seasonings that define an authentic rendang experience.
ART DIRECTION
Styled with a slightly traditional touch, the visual evokes warmth, familiarity, and cultural connection. A dominant green palette anchors the campaign, resonating with our Muslim audience and reflecting the spirit of Raya.
DECALS
STICKER
LABEL
SEASONAL
SEASONAL
DIGITAL BANNER
A horizontal adaptation of the main KV was developed for digital banners, ensuring consistency across formats. The composition is adjusted to maintain visual impact while optimising
for wider placements.
