RAYA SATAY
CELEBRATING THE FESTIVE
MAIN KV
CONCEPT
The KV and video direction were designed to highlight the indulgence of the new satay flavour by showcasing real satay chicken and rich satay sauce in a visually appetising way.
The concept brings together both key satay elements into one bold topping, creating a satisfying and flavour-packed experience for satay lovers.
Lifestyle satay grilling visuals were also incorporated to create a light and lively atmosphere while reinforcing the authentic satay experience.
THE SATAY SERIES
The sticker illustrations were inspired by iconic satay elements to celebrate the
Raya season in a fun and playful way. Bold colours and vibrant visuals were used
to make the festive Raya vibe feel more lively and eye-catching.
Styled with a slightly traditional touch, the visual evokes warmth, familiarity, and cultural connection. A dominant green palette anchors the campaign, resonating with our Muslim audience and reflecting the spirit of Raya.
RAYA SPIRIT WITH SATAY
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IG POST VISUAL
The Raya social post was designed to showcase the new satay flavour alongside a variety of menu items to create a warm and festive feast-like presentation.
The visual direction focused on making the spread feel vibrant and inviting, similar to a shared Raya gathering.
Subtle Raya-inspired props and festive elements were incorporated to hint at the celebration while keeping the food as the main focus.