PULLED LAMB
THE LAUNCH OF THE
CAMPAIGN
The Pulled Lamb returns with a bold and vibrant campaign designed to capture attention this time around.
Featuring striking yellow and pink visuals paired with mouth-watering images of delicious pulled lamb, the campaign creates a loud and energetic presence that’s hard to miss.
To spark curiosity, a teaser video introduces the comeback with a playful retro aesthetic and light humour, hinting at the return while building anticipation.
With eye-catching visuals and appetising imagery leading the way, the campaign aims to give Pulled Lamb the spotlight it deserves.
Spice Infusion
This video showcases how the pulled lamb is slow-cooked to perfection. Tender, juicy, and infused with over 10 spices to create a rich, flavourful fusion that keeps people coming back.
The aim is to capture attention and entice the audience by highlighting the cooking process, textures, and transformation, making it visually appetising and engaging.
Shot from multiple angles using both a camera and iPhone, the video is produced by a small team in a tight kiosk kitchen, focusing on the process rather than just the final product for a more authentic and compelling story.
ART DIRECTION
Overall, the art direction for the pulled lamb campaign is bold, vibrant, and eye-catching, with strong colours and rich textures that highlight its juiciness, balanced with a slightly playful tone that adds personality and memorability.
It carries a loud, high-energy feel through dynamic visuals that capture attention and keep the audience engaged, creating an experience that feels exciting and hard to miss.
The messaging remains clear and direct, focusing on what makes the pulled lamb special. Its tenderness, flavour, and process, while encouraging the audience to try it and come back for more.